So, I was going through the Instagram Explore section sometime back then I found Zouk online bag Ads for Office bags, Shoulder bags. I was impressed with the design because it goes with every Outfit. But I was not ready to buy it instantly. So, I have been going through their bag designs for a long time now and going through all the reviews as well. Recently I thought I should give it a try and bought one of the office Bags.
Click Here – For reference of the Zouk Online bag which I bought.
I have been using it for the last month, and I am pretty much impressed with the bag. I have been carrying it with me all the time. The texture of the bag is Fabric with beautiful floral print. And the leather is Vegan Leather which is very comfortable and elegant.
Zouk Online Bag.
The bag has one compartment but has an inner padded laptop compartment and has two pockets. Overall the bag is so spacious and comfortable to use.
The best part is that it goes with Every Outfit on a daily basis. When I am in a hurry to rush it’s very handy to dump all required stuff (which includes Laptop, an umbrella, a water bottle, A diary, chargers, and blahblah.) into it.
Now let us have Pros and Cons
PROS:-
Stylish
Comfortable
Spacious
Laptop campartment
Vegan Product
CONS:-
Only inner lining is water Resistant
Non-Adjustable straps
Overall worth buying. Looking forward to more purchases from Zouk Online.
It’s been a year since I have started blogging. Initially, I don’t know how to select a niche and started with basic & random stuff. Right now still I am struggling to select a proper niche.
So, Finally, I have decided today that “why Can’t I just share my thoughts, Reviews(Food, Travel, Products…) & Experiences” Instead of struggling for the niche.
My Blogging journey till now(blog posts till now) are not regular. But I am hoping from now on the posts will be regular with lifestyle Content and useful content as well.
To create a campaign in Google adwords, you need to have Google ads account. (click to learn how to create a Google ads Account)
Once you have Created a Google AdWords Account,then switch to the expert mode, and you can find + Icon to create a new campaign click on Plus Icon to create a new campaign. To create a new campaign you need to Select a goal for the Campaign and continue.
Goal Selection for the campaign
You need to select the goal according to your business needs. Based on your goal, the campaign types will be available.
Campaign Type
Once the Goal and the campaign are selected, then half the job is done. According to the campaign type, Create the creatives [(For search – Headlines, Descriptions,) (For Display – Images) (For YouTube – YouTube Video Link) and a Landing Page].
If all the creatives are Ready, jump to the next step. That is select location and Budget.
Select Location and Budget
You can target countries, States, cities, Pincodes, and Even an area with a particular radius.
After the Location, Budget, and Bidding, create AdGroup and select the demographics and Audience Targeting (or Keywords for Search) from the list or create your own Custom Audience.
Audience Targeting
Once the targeting is done, jump to the Ad creation. Add the creative( Image, Text, YouTube Video Link) and Add the Landing Page Link. Make Sure you UTM to the link, to track the source in Google Analytics.
Image Upload
Google Ads has Specific dimensions and file sizes to upload. Once the creative upload and landing page gave, click on create a campaign. Then you can review the campaign and publish the campaign to make it live.
After making the campaign live, Make sure to monitor the campaign on daily basis and optimize the campaign for the audience, bid, etc.
-Visit Nandus.blog to know more about Digital Marketing.
Fighting with Dry Skin?? No worries, here are some best Sheet masks for hydration. Before discussing the Best Sheet Masks for Hydration, let Us know what is a Sheet mask, what does it contain, and its Benefits.
What is a Sheet Mask?
Sheet masks are thin sheets made from cotton/ fabric. A sheet mask is a creamy or oil(Serum) mask applied to clean or smoothen the face. It often contains minerals, vitamins, and fruit extracts, such as cactus and cucumber. There are different kinds of masks for different purposes; some are deep cleansing for cleaning the pores. The perceived effect of a facial mask treatment can be revitalizing, rejuvenating, or refreshing.
Sheet Mask Benefits:
Minimizes the appearance of fine lines and wrinkles
Hydrates and moisturizes dry skin
Brightens dark spots
Improves skin texture
Refines large pores
Absorbs excess oil and dirt
Enhances elasticity
Now, We understood what is Sheet, let us quickly jump into the review. It’s Been a while, I am using Sheet masks for my skin and I am very happy how these sheet masks give me hydration and instant glow in 15 mins. So, here are some best Sheet masks available on the market.
Before getting into the Homemade lip Balm Recipes, Let us what is Lip Balm and it’s Benefits.
What is Lip balm?
Lip Balm is a wax-like Sticky substance that is applied topically to the lips to moisturize and relieve chapped or dry lips ( and also for angular cheilitis, stomatitis, or cold sores.) It contains a moisturizing ingredient that prevents water loss.
Even If you are a minimum make-up person, surely your daily routine contains Lip Balm right? So, here are some Homemade lip balm Recipes for you, which are free of chemicals and could be made easily at home – they’ll help moisturize your lips and are completely safe for you.
Tip: For Better Health Try to take Vitamins as women need more nutrient supply.
1. Beetroot lip balm
Ingredients:
½ cup of grated Beetroot,
1 tsp ghee or Coconut Oil
How to make it: Grate half Beetroot and strain the juice with the help of cotton cloth or cheesecloth. Mix the ghee or Coconut oil with the beetroot juice and refrigerate.
The pigments in the beetroot, help in the brightening dark, pigmented lips and give the lips natural reddish-pink color. Ghee has nourishing fatty acids which further act as a moisturizer.
2.Vitamin E lip balm
Ingredients:
3 Vitamin E capsules
2 tbsp coconut oil
1 tbsp grated cocoa butter
1 tbsp green tea leaves (crushed)
How to make it: Melt the coconut oil on a low flame and add finely crushed green tea leaves to it and stir well. Allow it to cool down and strain the oil into a bowl through a cloth. Now melt the cocoa butter and then add it to the strained coconut oil. Cut the Vitamin E capsules and extract the oil from them. Then add it to the coconut oil mixture. Now, take the mix and keep it in the refrigerator for 6 hours. It’s Better to keep it in the refrigerator after every use.
Vitamin E helps to heal chapped lips and make them supple. Green tea is a rich antioxidant and reduces the redness and burning of chapped lips. Cocoa butter and coconut oil act as lubricants
3.Pomegranate lip balm
Ingredients:
¼ cup of pomegranate seeds
1 tsp coconut oil
How to make it: Extract the juice from a cup of Pomegranate seeds using a spoon or a pestle and strain the juice with the cloth. Add melted coconut oil to the juice, transfer to a small container and refrigerate.
Pomegranate is rich in antioxidants and the coconut oil make the lips supple as it is rich in healthy fats.
– So, understanding the Google Ads Account Structure before creating a account in Google Ads is very important.
-Google Ads account Contain Campaigns, Ad groups, and Ads. There are many filters available at different levels. The below image has a clear flow chart for the structure of the account, campaign, and some of the main filters available.
Google Ads Account Structure
-So, As above mentioned Picture Google has there own platform for advertising, it is Google Ads. ( Visit to know how to create the Google Ads Account ).
-After creating the account, it is necessary to understand the account structure to create a campaign and optimize the campaign on daily basis. There are filters that are available on different levels. They are:
Account Level:- So, At the account level, there are filters only at this level. [Billing, User permissions, Conversions, Keyword Planner, Linked Accounts ( YouTube, Analytics, Firebase, etc. )]
Campaign Level:- So, at the campaign level Campaign goal, Campaign type, Budget, Date and time Scheduling etc. will be available.
Ad Group:- At the Ad group level Audience, Bidding, etc.
Ads:- At the ad level Landing page, Creative ( image, Video, Text )
So, as mentioned above all the main filters available at the different levels, there some more points to be understood.
One Account there can be multiple campaigns with different goals and campaign types.
In a campaign, there can be multiple Ad groups with a different audience, bidding ( money ).
So, How to create a New Google Ads Account:- The creation of Google Ads (Google Ads) is very easy that anyone who has mail, Business, and billing information can create.
-All the steps mentioned below to create a new Google Ads account.
1.Firstly Search for Google AdWords in Google. And Click on Google ads to Sign Up.
Image Source:- Google Images
2.Click on Get Started.
-Once you reached on Google ads, click started on Get Started.
Image Source:- Google Images
3.Switch to Expert Mode to avail more Advanced featured in Google Ads.
Image Source:- Google Images
4.After Switching to Expert Mode, Select Goal and Campaign Type.
-Switching to expert mode, allows you to select your goal for the business and campaign type.
( There are different types of campaign in Google ads, based on the goal that you have selected for your business )
Image Source:- Google Images
-Fill in all the required information to create a campaign. Now to start a campaign, Fill in the business information in Google ads and Add a billing Method (there are different types of payment ) to Start running the ads.
-So, after creating the account, you can log in to your account by using login credentials. You are now the admin for the account as well as for billing.
-After the account creation, as a result, Google Ads support will be available to contact Google ads for any trouble in the account.
-Understand your audience and reach the right audience to grow your business. In case if you are unable to reach the right audience or unable to reach your goal, seek some expert help.
You can give your account access to other people to edit the ads by adding them as users in access and Security settings. But still, they can’t edit billing information as you are the admin for billing.
So, for Google AdWords, we Have different types of payment. Present ( acc. to 2021) we have 3 types of payment in Google AdWords.
They are:-
Automatic Payments
Manual Payments
Monthly invoicing
1.Automatic Payments:-
-In automatic payments, We need to give the credit/Debit card from which we get automatically charged from Card given.
Here in automatic payments, we get charged for advertising costs, monthly on the same date every month, if we don’t reach the threshold limit before that particular date or we get charged when we reach the threshold limit for the account.
( Threshold Limit:-The max limit of credit allotted to the account Ex:- Rs. 25000, is the threshold to the account, then you get charged when our advertising cost hits that 25000 )
2.Manual Payments:-
-In Manual Payments, We need to add money in the account, immediately the ads start running. In simple terms manual payments is prepaid payment.
Note:- In Manual payments If we add Rs. 10000 in the account then 18% will be charged for the GST i.e. Rs.1800 is for GST and Rs.8200 is for the ads. So, when we adding the money we need to add an extra 18% GST amount to the Account.
-Manual Payments is not available for new accounts in some countries.
3.Monthly Invoicing:-
-In Monthly invoicing, We get charged monthly for the advertising costs. But it is not applicable for the new accounts. There are certain Requirements that our account should meet to apply for monthly invoicing.
Our business needs to be registered in Google ads for at least one year.
Account should be active for a minimum of one year
Minimum of Rs. 37000 spent every month of any 3 months in 12 months.
So, When we create a new account for Google ads, Manual payments and Monthly invoicing will be not available until we meet the requirements.
For more information on payment types in Google AdWords visit Google Ads Payments
For more Digital Marketing Information Visit Nandu’s Blog
To start adverting here are the important Basic Terms and formulas in Digital marketing mentioned below:-
Landing Page or Final URL
Targeting Audience
PPC – Pay Per Click
Impressions
Clicks
CTR (Click-Through-Rate)
CPV (Cost Per View)
CPM (Cost Per Mille)
CPC (Cost Per Click)
Conversions
CPCV (Cost Per Complete View)
CPConv. ( Cost Per Conversions )
CPA (CAC)- Cost Per Acquisition ( Customer Acquisition Cost)
-So, let’s understand these terms and formulas for the same.
->Landing Page or Final URL
A landing page or final URL is a website link where you want your visitors to land on the website.
->Targeting Audience
The targeting Audience is those people to whom you want to show your ads and convert the audience into customers.
-So, basically you need to add specfic targeting to reach right audience.
->PPC- Pay Per Click
PPC, a model of internet marketing in which advertisers pay each time one of their ads is clicked.
->What are Impressions in Digital Marketing:
Impressions are the number of times your content is displayed, no matter if it was clicked or not.
These are ads shown and are considered as impressions. Even not taking any action or interacting with the ads.
-So, Viewable Impressions are defined as those that are at least 50% visible to the user for at least one second.
-> Clicks:-
A click refers to a user clicking on an ad. Click is a metric that counts the number of times users have clicked on an Ad to reach an online property.
->CTR (Click-Through-Rate)
In Digital marketing, CTR stands for click-through rate: a metric that measures the number of clicks received on ads per number of impressions.
In Digital Marketing, Calculation or Formula for CTR = Clicks / Impressions
->CPV (Cost Per View)
CPV’s full form is Cost Per View, where advertisers pay for the Views for the video.
Thru Plays- So, ThruPlay is where advertisers can pay for ads that are viewed for at least 15 seconds.
In Digital Marketing, calculation or formula for CPV = Cost / Views.
->CPM (Cost Per Mille)
CPM full form is Cost per Mille( technically ), but it is Cost Per Thousand impressions (CPT). So, Advertisers bid for impressions and pay for impressions.
In Digital Marketing, formula of CPM = Cost / ( Impressions/1000 )
-> CPC (Cost Per Click)
CPC’s full form is Cost per Click, When advertisers want to drive traffic to their website or want to get phone calls then they can bid for clicks and pay when someone clicks on the ad.
So, in Digital Marketing, calculation of CPC = Cost / Clicks.
-> Conversions
Basically, Conversions may be anything where a visitor visits the website and take the desired action on the website like filling a form, sign up, Purchasing, and so on.
Conversion Rate- So, it is a percentage between the number of visitors to the website and the number of visitors converted.
->CPConv. ( Cost Per Conversions )
CPConv. stands for Cost per conversion, where the advertiser’s ultimate goal is Conversions and pay when someone clicks but optimizes the campaign for conversions.
-> CPA (CAC)- Cost Per Acquisition ( Customer Acquisition Cost)
CPA stands for cost per acquisition, where advertiser pay for the acquisition of a new user converts into the customer.
So, the formula for CPA = Cost / New customer conversions ( from the particular channel )
Finally, there are more such terms in Digital marketing but these are basic terms for you to understand.
-Know more About Digital marketing in Nandu’s blog
The available tools in tools panel of Adobe XD are:-
The tools panel in Adobe XD is where we begin all our designs. The tool panel in Adobe XD has several aspects to design the project.
The available tools are:-
Select tool
Rectangle tool
Ellipse tool
Line tool
Pen tool
Text tool
Artboard tool
Zoom tool
Select tool:-
This is the default tool when you open a new artboard. A small arrow mark can be observed at the top of the tool bar.
Rectangle tool:-
It is the basic tool .It allows us to create rectangles.We can resize the rectangle to the desired measurements or shapes.
Ellipse tool:-
we can get ellipses,we can hold down shift to constrain the height and width.We can pin it in center.
Line tool:-
We have a line tool, when we hold down shift will constrain this horizontally, vertically, or diagonal.
Pen tool:-
This pen tool is just like other pen tools available in Adobe Illustrator, Photoshop, other. You can click on points to create the desired shape either open or closed shape. This pen tool also has Bezier features, so we can get the curved line.
Text tool:-
The text tool is a bit tricky one, when we click on an area and type some text.we will have a little below the text, by which we can scale up and down. But the box surrounding the text can not change the width of the box. So, if you want to create a text box within a certain region what you have to do is to click and drag the rectangle region and write the text inside it and then you can change the width.
Artboard tool:-
The Artboard tool, if we click on it, you can begin dragging an area for a custom-sized artboard or you can select from the presets.
