Category: Digital Marketing

Digital Marketing Funnel

Understanding the Funnel/Customer Journey: The digital marketing funnel, also known as the customer journey, is a process that companies use to guide potential customers from the initial awareness stage to the final purchase decision. The funnel consists of four stages, which are awareness, interest, decision, and action. In this article, we will discuss each stage […]

Understanding Google Ads Account Structure

– So, understanding the Google Ads Account Structure before creating a account in Google Ads is very important. -Google Ads account Contain Campaigns, Ad groups, and Ads. There are many filters available at different levels. The below image has a clear flow chart for the structure of the account, campaign, and some of the main […]

Types of payment in Google AdWords

So, for Google AdWords, we Have different types of payment. Present ( acc. to 2021) we have 3 types of payment in Google AdWords. They are:- Automatic Payments Manual Payments Monthly invoicing 1.Automatic Payments:- -In automatic payments, We need to give the credit/Debit card from which we get automatically charged from Card given. Here in […]

Basic Terms and Formulas in Digital Marketing.

To start adverting here are the important Basic Terms and formulas in Digital marketing mentioned below:- Landing Page or Final URL Targeting Audience PPC – Pay Per Click Impressions Clicks CTR (Click-Through-Rate) CPV (Cost Per View) CPM (Cost Per Mille) CPC (Cost Per Click) Conversions CPCV (Cost Per Complete View) CPConv. ( Cost Per Conversions […]

Basics of SEO/Search engine optimization

-SEO Stands for-“Search Engine Optimization” ” Search Engine Optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website to users of a search engine”. -In simple terms, it is being visible and ranking for a search term that a visitor types into a search engine.SEO […]