Basic Terms and Formulas in Digital Marketing.

To start adverting here are the important Basic Terms and formulas in Digital marketing mentioned below:-

• Landing Page or Final URL
• Targeting Audience
• PPC – Pay Per Click
• Impressions
• Clicks
• CTR (Click-Through-Rate)
• CPV (Cost Per View)
• CPM (Cost Per Mille)
• CPC (Cost Per Click)
• Conversions
• CPCV (Cost Per Complete View)
• CPConv. ( Cost Per Conversions )
• CPA (CAC)- Cost Per Acquisition ( Customer Acquisition Cost)

-So, let’s understand these terms and formulas for the same.

->Landing Page or Final URL

A landing page or final URL is a website link where you want your visitors to land on the website.

->Targeting Audience

The targeting Audience is those people to whom you want to show your ads and convert the audience into customers.

-So, basically you need to add specfic targeting to reach right audience.

->PPC- Pay Per Click

PPC, a model of internet marketing in which advertisers pay each time one of their ads is clicked.

->What are Impressions in Digital Marketing:

Impressions are the number of times your content is displayed, no matter if it was clicked or not.

-So, Viewable Impressions are defined as those that are at least 50% visible to the user for at least one second.

-> Clicks:-

A click refers to a user clicking on an ad. Click is a metric that counts the number of times users have clicked on an Ad to reach an online property.

->CTR (Click-Through-Rate)

In Digital marketing, CTR stands for click-through rate: a metric that measures the number of clicks received on ads per number of impressions.

In Digital Marketing, Calculation or Formula for CTR = Clicks / Impressions

->CPV (Cost Per View)

CPV’s full form is Cost Per View, where advertisers pay for the Views for the video.

Thru Plays- So, ThruPlay is where advertisers can pay for ads that are viewed for at least 15 seconds.

In Digital Marketing, calculation or formula for CPV = Cost / Views.

->CPM (Cost Per Mille)

CPM full form is Cost per Mille( technically ), but it is Cost Per Thousand impressions (CPT). So, Advertisers bid for impressions and pay for impressions.

In Digital Marketing, formula of CPM = Cost / ( Impressions/1000 )

-> CPC (Cost Per Click)

CPC’s full form is Cost per Click, When advertisers want to drive traffic to their website or want to get phone calls then they can bid for clicks and pay when someone clicks on the ad.

So, in Digital Marketing, calculation of CPC = Cost / Clicks.

-> Conversions

Basically, Conversions may be anything where a visitor visits the website and take the desired action on the website like filling a form, sign up, Purchasing, and so on.

Conversion Rate- So, it is a percentage between the number of visitors to the website and the number of visitors converted.

->CPConv. ( Cost Per Conversions )

CPConv. stands for Cost per conversion, where the advertiser’s ultimate goal is Conversions and pay when someone clicks but optimizes the campaign for conversions.

-> CPA (CAC)- Cost Per Acquisition ( Customer Acquisition Cost)

CPA stands for cost per acquisition, where advertiser pay for the acquisition of a new user converts into the customer.

So, the formula for CPA = Cost / New customer conversions ( from the particular channel )

Finally, there are more such terms in Digital marketing but these are basic terms for you to understand.

-Know more About Digital marketing in Nandu’s blog

– Know more about Technical stuff in Stuff9.com