-SEO Stands for-“Search Engine Optimization”
” Search Engine Optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website to users of a search engine”.
-In simple terms, it is being visible and ranking for a search term that a visitor types into a search engine.SEO is made up of multiple different elements, which helps to visible more, which means getting more traffic.
So, the SEO is used to optimize the Website and appear on top in organic search results, it means SEO gives you organic traffic. To stand out in organic search results you need to meet user search query(keyword entered in the search box of search engine). As rapidly evolving Technology, SEO is also gradually improving.
How to rank in search engines using SEO?
-To get the Visibility, you must understand three main compotents:-
- What type of content user need according to the search query.
- How search engines work to show the results for the search terms.
- How to optimize your website.
-The ultimate goal is to draw more organic traffic, You need to reach both bot and user intent. Keyword Selection plays a crucial role to stand in the competition. Link building shows the trustworthiness of your site.
-Here are some basic elements of search engine optimization(SEO):
- (mainly depends) Quality backlinks and quality content
- On-page SEO
- Off-page SEO
- User intent
On-page SEO:-
-Everything that you can control ON your website…
- Quality content
- Technical factors
- Ease of navigation
- Links
- Duplicate content
-So, here are these 5 factors that influence the on-page SEO, so these can be optimized for better performance in search engines.
Off-page SEO:-
-Everything that is OFF your website..
- Backlinks
-Google ranks the website through different factors but Backlinks are the main factor. So, Backlinks should have the quality of the website, it should have relatable traffic.
User intent:-
-To meet the search query of the User…
Here user intent refers to match a search query with a relevant result, it means your content should match the search query.
