To create a campaign in Google adwords, you need to have Google ads account. (click to learn how to create a Google ads Account)
Once you have Created a Google AdWords Account,then switch to the expert mode, and you can find + Icon to create a new campaign click on Plus Icon to create a new campaign. To create a new campaign you need to Select a goal for the Campaign and continue.
You need to select the goal according to your business needs. Based on your goal, the campaign types will be available.
Once the Goal and the campaign are selected, then half the job is done. According to the campaign type, Create the creatives [(For search – Headlines, Descriptions,) (For Display – Images) (For YouTube – YouTube Video Link) and a Landing Page].
If all the creatives are Ready, jump to the next step. That is select location and Budget.
You can target countries, States, cities, Pincodes, and Even an area with a particular radius.
After the Location, Budget, and Bidding, create AdGroup and select the demographics and Audience Targeting (or Keywords for Search) from the list or create your own Custom Audience.
Once the targeting is done, jump to the Ad creation. Add the creative( Image, Text, YouTube Video Link) and Add the Landing Page Link. Make Sure you UTM to the link, to track the source in Google Analytics.
Google Ads has Specific dimensions and file sizes to upload. Once the creative upload and landing page gave, click on create a campaign. Then you can review the campaign and publish the campaign to make it live.
After making the campaign live, Make sure to monitor the campaign on daily basis and optimize the campaign for the audience, bid, etc.
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