– So, understanding the Google Ads Account Structure before creating a account in Google Ads is very important.
-Google Ads account Contain Campaigns, Ad groups, and Ads. There are many filters available at different levels. The below image has a clear flow chart for the structure of the account, campaign, and some of the main filters available.
-So, As above mentioned Picture Google has there own platform for advertising, it is Google Ads. ( Visit to know how to create the Google Ads Account ).
-After creating the account, it is necessary to understand the account structure to create a campaign and optimize the campaign on daily basis. There are filters that are available on different levels. They are:
Account Level:- So, At the account level, there are filters only at this level. [Billing, User permissions, Conversions, Keyword Planner, Linked Accounts ( YouTube, Analytics, Firebase, etc. )]
Campaign Level:- So, at the campaign level Campaign goal, Campaign type, Budget, Date and time Scheduling etc. will be available.
Ad Group:- At the Ad group level Audience, Bidding, etc.
Ads:- At the ad level Landing page, Creative ( image, Video, Text )
So, as mentioned above all the main filters available at the different levels, there some more points to be understood.
- One Account there can be multiple campaigns with different goals and campaign types.
- In a campaign, there can be multiple Ad groups with a different audience, bidding ( money ).
- Ad Group, there can be multiple creatives.